Prentice Capital Management, LP: 13F holdings, Q2 2026
Hedge fund · SEC EDGAR filings (CIK 1326150) · Explore on the interactive board
Prentice Capital Management, LP disclosed 17 US equity positions worth $52.9m in its Q2 2026 13F filing (holdings as of June 30, 2026, filed August 14, 2026). Its largest position is OPEN at 17.7% of the reported book, followed by NN, JBLU. The top ten holdings are 96.7% of the book, and the portfolio behaves like about 9 equal-weight positions. Versus the prior filing it opened 0 new positions, added to 10, reduced 4 and exited 6. Note: this manager's most recent filing is 3934 quarters behind the newest quarter on file, so these figures are history rather than current positioning.
What does Prentice Capital Management, LP own? Top holdings as of June 30, 2026
Change is measured in shares against the previous filing (Q1 2026), so price moves do not read as decisions. This quarter: 0 new, 10 added, 4 reduced, 6 exited.
| # | Stock | Sector | Weight | Value | Shares | Δ shares | Action |
|---|---|---|---|---|---|---|---|
| 1 | OPEN OPENDOOR TECHNOLOGIES INC | Real Estate | 17.7% | $9.3m | 2,021,246 | 26% | added |
| 2 | NN NEXTNAV INC | Technology | 14.8% | $7.8m | 439,735 | 3% | added |
| 3 | JBLU JETBLUE AWYS CORP | Industrials | 13.3% | $7.0m | 1,228,767 | 47% | added |
| 4 | SNAP SNAP INC | Communication Services | 11.7% | $6.2m | 1,397,907 | -34% | reduced |
| 5 | PTON PELOTON INTERACTIVE INC | Consumer Cyclical | 10.3% | $5.4m | 920,066 | 28% | added |
| 6 | ULCC FRONTIER GROUP HLDGS INC | Industrials | 9.4% | $5.0m | 628,567 | 18% | added |
| 7 | FRMI FERMI INC | Real Estate | 8.0% | $4.2m | 462,047 | 64% | added |
| 8 | CWH CAMPING WORLD HLDGS INC | Consumer Cyclical | 5.5% | $2.9m | 379,245 | 206% | added |
| 9 | NEXTNAV INC | 3.3% | $1.7m | 250,000 | -1% | reduced | |
| 10 | TBCH TURTLE BEACH CORP | Technology | 2.7% | $1.4m | 114,293 | 1% | added |
| 11 | NWL NEWELL BRANDS INC | Consumer Defensive | 1.4% | $738.2k | 120,223 | 5% | added |
| 12 | BMBL BUMBLE INC | Communication Services | 1.4% | $725.3k | 226,649 | 1580% | added |
| 13 | GRWG GROWGENERATION CORP | Consumer Cyclical | 0.5% | $254.9k | 172,204 | -37% | reduced |
| 14 | HYFM HYDROFARMS HLDGS GROUP INC | Industrials | 0.0% | $12.5k | 14,736 | -68% | reduced |
| 15 | OPENDOOR TECHNOLOGIES INC | 0.0% | $6.4k | 12,970 | 0% | held | |
| 16 | OPENDOOR TECHNOLOGIES INC | 0.0% | $3.7k | 12,970 | 0% | held | |
| 17 | OPENDOOR TECHNOLOGIES INC | 0.0% | $3.1k | 12,970 | 0% | held |
What did Prentice Capital Management, LP sell? Positions exited since the previous filing
| Stock | Prior weight | Prior value |
|---|---|---|
| CALY CALLAWAY GOLF GO | 29.1% | $2.0m |
| AAL AMERICAN AIRLINES GROUP INC | 21.6% | $1.5m |
| GPRO GOPRO INC | 20.0% | $1.4m |
| GRPN GROUPON INC | 14.4% | $1.0m |
| COTY COTY INC | 11.8% | $819.3k |
| OTLY OATLY GROUP AB | 3.1% | $217.6k |
Sector mix
| Sector | Weight |
|---|---|
| Real Estate | 25.7% |
| Industrials | 22.8% |
| Technology | 17.5% |
| Consumer Cyclical | 16.2% |
| Communication Services | 13.1% |
| Consumer Defensive | 1.4% |
Sectors cover positions whose ticker resolved to a sector; the remainder is unclassified, not cash.
Filing history
How concentrated is Prentice Capital Management, LP's portfolio?
Across every quarter Prentice Capital Management, LP has filed, its median largest position is 19.5% of the book and its median top-ten weight is 91.6%, which WhaleCreep classifies as concentrated (the gate is a median largest position of 5%). Of 6.0 completed holding spells, the median lasted 1.0 quarters; 17.0 positions are still open and their final length is unknown.